Align

Align

Strategic Clarity

Align is designed around frameworks that help you tackle the toughest problems in strategy — like connecting individual work to company priorities, knowing which projects are actually aligned, and seeing when execution drifts from the plan.

Metrics
group by Team |
Office of the CEO
11 metrics, Name asc
OwnerNameLatest DateLatest Value
SL
Brand Impressions
Month over month impressions leveraging social media, influencer partnerships, traditional ...
17/12/2025
262,439.0
MK
Brand Recognition
Percentage of customers and potential customers that know of our brand and the key elem...
12/12/2025
34%
AR
Customer Acquisition Cost (CAC)
All expenses related to marketing, sales and any other efforts aimed at bringing in new cust...
17/09/2025
$404
JD
Employee Net Promoter Score (NPS)
How likely employees are to recommend the organization as a great place to work.
09/09/2024
34.0
TC
Gross Profit Margin
The percentage of revenue remaining after expenses.
09/12/2025
37%
NP
Komodo Aegis Pre-orders
Measuring pre-orders from September through November
18/09/2025
3,123.0
KW
Market Share – Americas
Brazil, Canada, Mexico, United States, etc.
09/09/2024
17%
RH
Market Share – APAC
Asia Pacific – China, Japan, Korea, etc.
09/09/2024
13%

Start With Metrics

Most organisations define strategy top-down then add measurement as an afterthought. The Alignment Stack inverts this — metrics come first, because the debate about what to measure forces leaders to articulate what they actually value.

  • Define the small number of outcomes that signal organisational health
  • Surface hidden assumptions and competing priorities before they stall execution
  • Create a shared language for what success looks like — across every team

Goals That Move the Numbers

A goal without a metric is an aspiration. In the Alignment Stack, every goal names the metric it intends to move, specifies direction and magnitude, and has a time horizon. This turns vague ambition into a measurable commitment.

  • Link every goal to the metrics it exists to move
  • Cascade from company to team to individual with clear ownership
  • Replace activity-based goals with outcome-based commitments
Goals
by Team ||
Office of the CEO
5 goals, Name asc
OwnerNameResultsDiscussion
SL
Cultivate a High-Performing, Empowered Workforce
We understand that our greatest asset is our people. This goal focuses on fostering a high-perfor...
4
2
MK
Drive Customer Success and Retention
Creating an exceptional customer experience from the point of sale and beyond.
6
1
AR
Maintain repeat purchase rate at 23%
Percentage of customers who make multiple purchases over a specified time period.
JD
Increase customer lifetime value to $30k
The predicted net profit attributed to the entire future relationship with a customer.
TC
Increase customer satisfaction score to 90%
A measure of how satisfied customers are with our products/services.
NP
Increase customer retention rate to 21%
What percentage of customers continue to do business with us over a specified time period?
KW
Increase upsell/cross-sell rate to 30%
The percentage of customers that upgrade to more expensive products or buy additional products over ...
RH
Decrease customer churn rate to 54%
Percentage of customers who stop using our products/services over a specified time period.
JD
Enhance Product Functionality and User Experience
Understanding customer needs, iterating on product design and leveraging the latest technology t...
2
1
SL
Establish Strong Market Presence
Brand visibility, distribution channels, new markets.
3
1
Team
Office of the CEO
Goals
Default View||
5 goals, Name desc
OwnerNameResults
SL
Successfully Launch Aegis, our Self Driving Motorcycle
Ensure that the launch is executed flawlessly, addressing critical aspects such as s...
2
MK
Establish Strong Market Presence
Brand visibility, distribution channels, new markets.
3
JD
Enhance Product Functionality and User Experience
Understanding customer needs, iterating on product design and leveraging the late...
2
AR
Drive Customer Success and Retention
Creating an exceptional customer experience from the point of sale and beyond.
6
TC
Cultivate a High-Performing, Empowered Workforce
We understand that our greatest asset is our people. This goal focuses on fostering...
4
KW
Increase the % of roles with clearly defined competencies and expectations fro...
Understanding expectations is key to both empowering employees and holding them acc...
NP
Increase manager quality index (as defined by 360 feedback) from 45 → 65
Amazing managers are key to our success, they are multipliers.
RH
Improve Employee NPS by 10%
If employees cannot recommend Komodo as a great place to work, why would they want...
SL
Reduce regretted attrition among high performers from 12% → 6%.
High performers are hard to come by and even harder to replace.

Align Teams to Goals

Once you know your metrics and goals, you face a resource question: who is working on what? The Alignment Stack treats team assignment as a strategic act — every team should know which goals it owns and why.

  • Map teams to the goals they exist to pursue
  • Surface when a team's mandate has drifted from the goals that justify it
  • Balance capacity across goals so no priority is under-resourced

Connect Projects to Outcomes

In a well-aligned organisation, every project can answer three questions: What goal does it serve? What metric will move if it succeeds? How will we know it worked? Projects that cannot answer these are not necessarily bad — but they are unaligned.

  • Trace every project to a goal and a metric
  • Surface orphaned work and competing priorities before they consume resources
  • Know what percentage of your portfolio is aligned — and consciously manage the rest
Projects
by Team ||
Engineering
5 projects
Hana – User Interface (UI) Revamp2

The Hana project focuses on a comprehensive revamp of the UI for the Heads-Up Display (HUD) in motorcycles.

AR
Honolulu – HUD Redesign2

This project focuses on redesigning the Heads-Up Display (HUD) for Komodo’s airplanes to enhance pilot experience.

JD
Kahala – Augmented Reality Upgrade1
TC
Finance
5 projects
AI Driven Financial Forecasting0

Developing and implementing an AI-powered financial forecasting system to predict future revenue, expenses, and cash flows.

SL
Automated Compliance Monitoring1

Given the stringent regulatory environment, this project aims to create an automated system for monitoring compliance.

MK
Cost Optimization and Efficiency Program1

This project is designed to identify and implement cost-saving measures across Komodo’s operations.

NP
Mark...
Digita...
Socia...
Goals
by Team ||||
Honolulu \u2013 HUD Redesi...

This project focuses on redesigning the Heads-Up Displa...

depends on
Enhance Product Func...

Understanding customer needs, iterating on product design and I...

depends on
Elevate User Experienc...

Includes work on our heads up displays and touch screen user in...

depends on
Hana \u2013 User Interface ...

The Hana project focuses on a comprehensive revamp of the UI ...

contributes to
Repeat Purchase Rate

Percentage of customers who make multiple purchases over a ...

Increase Integration w...

Visualise the Connections

The Alignment Stack is not four separate lists — it is a connected graph. The relationship view reveals dependencies between projects, contributions to metrics, and the gaps where work exists without a clear line to strategy.

  • See how projects depend on each other and which goals they serve
  • Trace contribution paths from execution all the way up to metrics
  • Spot orphaned work, circular dependencies and misaligned effort at a glance

Strategy Frameworks

Explore our frameworks for strategy clarity.

Strategic Clarity Framework

Converting strategy into a small number of measurable priorities that leaders genuinely align around.

Read More

Alignment Stack

A Clarity Framework for connecting goals, metrics and projects to create real organisational alignment.

Read More

Portfolio Discipline

A Clarity Framework for optimising project portfolios.

Read More

All Capabilities

Everything included in Align, across all plans.

Goals / OKRs

Define and track goals at every level of the organisation

Teams

Organise people into functional teams with shared goals

Projects

Track projects linked to strategic goals

Org Chart

Visual organisational structure and reporting lines

MetricsProfessional

Track key performance indicators tied to strategy

How Align Connects

Goals without execution create drift. Easy to overfocus on shipping and underinvest in people. Clarity Forge connects goals to projects to teams, feedback informs reviews — all in one integrated system.

Execute

Projects deliver the goals. Without execution, strategy is just a document gathering dust.

Explore Execute

Grow

Competencies support the capability to hit goals. Growth makes strategy achievable.

Explore Grow

Engage

Surveys surface blockers to progress. Engagement reveals what numbers alone cannot.

Explore Engage

How clear is your strategy practice?

Take a free Align clarity assessment. Get a personalised scorecard with actionable insights — and invite your team for group comparison.

Take the Assessment

Free. Takes about 10 minutes.

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